The Challenge

Read AI needed a complete website redesign that could effectively communicate complex AI meeting intelligence features to non-technical users while driving conversions. The existing site had poor user engagement, unclear value propositions, and a confusing information architecture. The challenge was to balance technical sophistication with accessibility, create a seamless user journey from awareness to signup, and deliver a production-ready website within a tight 2-month timeline using no-code tools.

The Approach

I conducted comprehensive user research and competitive analysis to understand the target audience's pain points and expectations. Working closely with the product team, I designed high-fidelity prototypes in Figma, establishing a comprehensive design system with reusable components, color schemes, and typography guidelines. The design emphasized clarity, using strategic white space, progressive disclosure of information, and compelling visual hierarchy. I then implemented the designs using Webflow, ensuring pixel-perfect execution, responsive behavior across all devices, and optimized performance. Throughout the process, I collaborated with stakeholders through iterative feedback loops and conducted usability testing to refine the experience.

Key Results & Impact

• •Increased landing page conversion rate by 40% within first month of launch
• •Reduced bounce rate from 65% to 38% through improved information architecture
• •Achieved 95+ Lighthouse performance score with optimized no-code implementation
• •Created comprehensive design system adopted across all Read AI marketing materials
• •Delivered fully responsive website compatible with 15+ device types
• •Streamlined user onboarding flow, reducing time-to-signup by 50%
• •Established brand consistency guidelines used by entire marketing team
• •Completed full redesign and development in under 2 months, 20% faster than projected